Our Services
FRACTIONAL CMO
With years of experience, we have the capabilities and expertise to take your business to the next level. At Busto Marketing Group, we combine our insights and skills to offer executive-level expertise.
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Leadership: Filling executive level resource gaps, marketing responsibilities, team leadership and strategic planning on a fractional basis without the lengthy hiring process or large overhead costs.
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Traditional Marketing: Campaign development and cross-functional go-to-market planning. Performance management.
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Team Development: Coaching, process improvements, and skills training.
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Public Relations: (product launches, events and content creation)
We are right for you if you are:
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Between marketing leaders
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Needing part-time executives to help develop and lead a project or fill a resource gap in a timely manner. Seamless integration with your internal teams/agencies.
CAMPAIGN STRATEGY LEADERSHIP
Executive level experience allows us to quickly jump in and lead your branding. Leadership skills we bring are; implementing strategies / goals, managing budgets, managing KPIs, launch plans for campaigns / projects, analyze campaign results, and optimize results.
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Strategic Road Map utilizing insights (the What, Why, Who, When and Where)
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Consumer Journey Mapping (the How)
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Brand Voice and Messaging Hierarchy. Creative Brand Campaign Development. (with creative agency partners)
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Visual Identity Guidelines and Brand Governance Management
We are right for you if you are:
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Developing and launching a new brand or product campaign and need help delivering through a strategic approach
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Companies needing to align multiple locations or brands under one strategy and working matrix development between multiple locations and / or products.
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One time project campaign or project roll-outs
EVENT MARKETING / MANAGEMENT
Guidance on how to strategically develop the right event for your product and audience. Integrated marketing plans focused on quick impact driven advertising. Guidance on how to build a successful event task force. Expertise in working with and through operation teams in order to build out the on the ground event elements.
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Marketing and campaign oversight
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Overall event management
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Creative / Messaging Creation
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Event operations consultation
We are right for you if you are:
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Seeking an executive to work on a special event, concert, fundraiser or PR event without having to ulitlize internal resources or hiring internal for a one off project.
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Are in need of a seasoned professional who has expertise in developing and managing go-to-market plans for events.
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Looking for an expert who has years of experience working together with operation teams on the development of the event elements.
BRAND / CREATIVE DEVELOPMENT
Lead creative teams through the brand and creative development process by outlining and briefing creative strategic goals that represent the project, campaign or company. Leadership of; commercials, print / digital, social, CRM and Website creative development.
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Strategically driven creative briefing process
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Campaign asset development
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Start to finish project management of the creative process
We are right for you if you are:
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Looking for someone to help develop and rollout a brand campaign.
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Built-in expertise on how to approach the development of a creative campaign.
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Are in need of someone to help guide the team on strategically developing the creative to meet performance goals and consumer expectations.
HISPANIC MARKETING
Consultation on elevating Hispanic/multicultural marketing efforts by ensuring messaging and creative that strategically focuses on speaking directly to your audience in a way that will resonate with their lifestyle, culture and passion points.
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Consumer Insight Development
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Messaging / Creative Transcreation Development
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Hispanic Marketing Consultation
We are right for you if you are:
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Looking for consultation on how to market to the Hispanic audience in a relevant and transcreated approach.
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Needing expertise on how to develop creative that resonates and delivers on cultural cues in an authentic way.
